A Massive Launch
On Friday, the Global star Priyanka Chopra took to Instagram to announce her Hair Care line, ‘Anomaly.’
Priyanka worked on this line for around 18 months and has finally decided to launch the products in the US. She aims to expand the same to global markets by the end of the year.
The term anomaly stands for something that’s different or unexpected. The Quantico actress chose this term for her brand as she strives to go beyond the standard and stand out from the crowd.
An all-vegan formula
The actors shared that the products are 100% vegan and made with high-quality ingredients. The bottles are made from 100 pc plastic trash that comes from oceans and landfills. In fact, the formulas that have been used are devoid of harmful mineral oils, thus making it an eco-friendly product.
Though she has personally curated the formula for most of these products, the actress is a big fan of the dry shampoo consisting of absorbent rice starch and tea tree oil. She says that it adds a great shine to the hair and has a pleasant, delicate scent.
Her husband, singer, and actor Nick Jonas congratulated the actress for her venture and appreciated her label for its sustainable and eco-friendly approach. Though she will begin the launch at Target stores in America, Bollywood’s Desi Girl plans on expanding the sale all over the world (including India) very soon.