Avengers: Endgame is a really big deal for more reasons than you may think

Its been around five years, Marvel Studios president Kevin Feige started himself plotting the future for the experimental “cinematic universe”. He wanted to do something that they hadn’t done. He wanted an ending.

Avengers Endgame new TV Spot

Anthony and Joe Russo and screenwriters Christopher Markus and Stephen McFeely started conspiring a way to bring this saga to a close-up. The thought continued even in between takes of “Captain America: Civil War.”

Endings are dearth to the franchise movie-making business. It takes down the heights of fame when one’s popularity has only multiplied as the movies of Marvel have. It has never shied away from a little rule-breaking. This time, Marvel Studios is taking a hard deal to that old “don’t leave money on the table” maxim. Now, Audiences will finally be able to see how they do it when “Avengers: Endgame” opens nationwide on April 26.

Avengers: Endgame is probably the biggest flick Marvel has ever dealt. The film is the climactic conclusion to their crazily ambitious, multi-movie mind warp that is their “Cinematic Universe”. This thing began all the way back in 2008 with the release of Iron-Man. Feige wished to leave audiences clueless about his upcoming move. He is now ready to roll final credits after fans have grown tired of Tony Stark’s antics. For one thing, Endgame stars all the superheroes from all the superhero films Marvel has released up until this point.

“I was never cynical about sequels,” says Feige. “I was always excited to see how characters I loved would grow and change. I’d be disappointed sometimes. Every time a movie disappointed me I’d sit and think about what I’d have done differently. I wouldn’t write a screenplay, but I’d tease it out in my head. In many ways, it’s not that dissimilar from what I do now.”

Kevin Feige was in love with the Eddie Murphy comedies and Arnold Schwarzenegger action flicks that dominated multiplexes in his childhood. He had an interest in long-running franchises such as “Indiana Jones,” “Star Wars” and “Star Trek.” of the Walt Disney Co. The company began releasing MCU films with Joss Whedon’s 2012 blockbuster “The Avengers.” It grossed a whopping US$1.5 billion worldwide. That was on a scale even beyond Marvel Comics editor Stan Lee’s Tinseltown dreams.

Kevin is a maverick,” says Joe Russo, who, along with his brother Anthony, has directed four films in the saga. “This whole notion of building these stories and having them intertwine was so disruptive. It’s a grand experiment that could have failed at nearly every step. If one or two of these movies don’t work, the whole thing is over.”

“We had huge expectations for Marvel when we acquired it, but the MCU, Kevin and his team have built goes beyond anything we could have imagined,” says Bob Iger, CEO of the Walt Disney Co.

“We always wanted there to be a definitive ending,” he says. “There’s an amazing line that Downey says in the film: ‘Part of the journey is the end.’ That’s what ‘Endgame’ is.”